From first idea to first-year results.
I work with tourism and destination organizations, cultural and civic institutions, universities, and nonprofits that are launching something new or growing something that has outgrown its first structure. Each offering below can stand alone or combine into a full launch plan.
Program Strategy & Launch Planning
Vision and goals, success metrics, a first-year roadmap, a budget, and a plan for the scope of work and vendor requests.
Proof: Set the strategy and metrics for Philadelphia’s inaugural Phambassador program, which reached its two-year recruitment goal in year one.
Program Experience & Engagement
Recruitment strategy, creating a fan base, mapping participant experience from beginning to end, and ongoing communications.
Proof: Built a city-wide program through incentivized participant structure, in-person and virtual events, bimonthly newsletter, ongoing social and blog content.
Partner & Stakeholder Development
Stakeholder mapping, outreach, partner onboarding, working groups, and a plan to keep partners engaged after launch.
Proof: Primary point of contact for citywide tourism partners, small businesses, and brand alignment. Established allies and advocates among 19 schools and colleges at Temple University, rallying all around policy and protocols.
How We’d Work Together
- A conversation about your goals and timeline.
- A short proposal with scope, approach, and fees.
- Delivery, with regular check-ins and a clear handoff.
Not Sure Which Fits?
Tell me what you’re trying to build.
